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Marketing Plan

Exceptional properties require exceptional marketing. In order to market your residence properly, Peggy will utilize a multi-faceted approach that will reach a specific target market of qualified buyers locally, nationally and internationally. As unique marketing opportunities become available, your property will be included in such publications.

Strategic Print Advertising

Major daily newspapers and specialty newspapers may be selected to give your property widespread, yet focused, exposure. Your residence may be featured in the following newspapers:
• Miami Herald
• El Nuevo Herald
• International Herald Tribune
• Coral Gables Gazette
• Pinecrest Tribune
• Wall Street Journal
• New York Times

Strategic Periodical Advertising

High profile exposure helps to ensure that the best potential buyer is favorably disposed to your property. Your residence may be featured in the following magazines:

The Avatar Collection
Printed in full-color and distributed to attorneys, doctors, investors, prospective purchasers and owners of properties assessed for $1,000,000 or more throughout our area.


Luxury Florida Homes

Circulation of 60,000 copies that are direct mailed and sold in bookstores and on newsstands in the US, Canada, South and Central America and Europe.

Haute Living
Haute Living Magazine appeals to the most affluent and discriminate homebuyers between the ages of 33 and 55, who delight in South Florida’s investment opportunities, real estate trends, modish architecture and design and luxury item goods. Printed in full-color with a distribution of 105,000 copies throughout Miami, New York and Los Angeles.

 

Unique Homes
Available in all 50 states and 80 countries with a readership of more than 300,000. Distribution includes Fortune 500 CEO’s, celebrities, sports figures, embassies and consulates, first class cabins and lounges in 600 airports, newsstands, 2000 bookstores, luxury cruise ships, premier hotels and resorts and 5000 FIABCI (International Real Estate Federation) Members.

 

CondoLIVING and Home & Design
Bringing South Florida’s most prestigious properties and suppliers of products and services together with potential buyers with a total distribution of 140,000 and over 364,000 readers per issue. Subscriber distribution and directly mailed in Miami-Dade, Broward, Palm Beach, Martin and Collier counties as well as to homes in the Northeastern United States.

LuxuryRealEstate.com Magazine
Global circulation of 50,000 copies to worldwide “movers and shakers” plus an additional 25,000 to subscribers of Unique Homes.

 

 

 

 

Ocean Drive

Strategic Direct Marketing

Reaching as many potential luxury homebuyers requires the right connections and an extensive list of prospective purchasers. Peggy’s sphere of influence brings together an elite list of business executives, attorneys, individuals from Fortune 500 industrial and service companies, members of the International Real Estate Federations (FIABCI) and celebrities in the entertainment, music, athletic and other high-profile business fields.

BROCHURES

Brochures are a key to “targeted” distribution. A special color brochure will be prepared for your home showing architectural renderings, floor plans and special features. In order to produce these, Peggy will coordinate a session with a professional photographer to ensure that your home is seen at its best advantage. Additionally, each customer will have a copy of the survey of your property, supplemental fact sheet detailing the residence and the property, a Seller’s Disclosure and any other pertinent information.

POSTCARDS

A color postcard featuring your home will be used in a direct mailing campaign notifying the local real estate community and prospective buyers.

Website

Peggy Brin’s presence on the World Wide Web gives your home maximum exposure to potential buyers around the world instantly and effectively. Click here to learn more about PeggyBrin.com's strategic advertising on the world wide web.

 

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Peggy Brin
Avatar Real Estate Services, LLC

7500 Red Road, Suite A, South Miami, FL 33143
office 305-662-9975 • cell 305-790-1739
Peggy@PeggyBrin.comwww.PeggyBrin.com