How to make people listen to you in social networks?
Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet…

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How to avoid hiring unsuitable employees
Have you ever hired an employee who, after a couple weeks of work, could not cope with his duties? Want to spend less time and money on inappropriate applicants for…

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5 cheap ways to motivate employees
How do you inspire people to work without raising their salaries? It turns out that it is relatively simple, as soon as you understand how long the money works as…

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consumer’s hands

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

Franchise Business: Pros and Cons
Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up…

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Individual entrepreneurship vs. partnership
Novice entrepreneurs can choose: in partnership with someone or independently create an enterprise for them. Let's look at these two options for creating a business in comparison. When you start…

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7 professional tips worth thinking about
It is a well-known fact that the one who loves to give advice needs it most. Often, such advisers can be painfully direct comments, but if you think about it,…

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7 important steps to success
Today, many are interested in the question of how to make a successful career or succeed in business. Indeed, in the modern world of tough competition, in order to move…

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