We are burning at work, or how to increase productivity
Without a doubt, each of us would like his working day to be as productive as possible, and the efforts expended on doing this or that work were not wasted…

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Do not doom your business to bankruptcy
Development and positive dynamics are good, aren't they? Mostly, yes. But for business too dynamic development can be fatal. In this article we will tell you how to avoid such…

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How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

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consumer’s hands

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

Listen to your customers
In case of possible failures in your business, you should not immediately climb on the wall. Just listen to the consumers, their opinion is your key to success. At an…

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Franchise Business: Pros and Cons
Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up…

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Is it possible to avoid the pitfalls in the business?
Many successful entrepreneurs and businessmen will not deny that on the way to the top of their careers, they had to repeatedly face failures and start a lot from scratch…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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