Launch the product. A couple of tips.
The launch of a new product is one of the most important events in the history of the company. To achieve success in the market, the launch of the product…

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Where to find funds to create a business
One of the primary elements that should be taken into account when deciding to establish your own business is the availability of start-up capital. In connection with this circumstance, many…

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The art of competition: the experience of Picasso and Matisse
The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if…

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Marketing Tips: Build Your Brand With LinkedIn

Potential customers increasingly rate your brand not on your corporate site.

When most entrepreneurs think about building their own brand, they assume that the best way to do this is to have a professional looking website.
However, with the advent of social networks, the value of websites is increasingly declining, especially for small firms. Continue reading

When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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How to be confident in the existence of a market for your business idea
Do you have a great business idea to create a completely new product or service? Moreover, you have no doubt that this is exactly what people need today? And what…

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How to avoid hiring unsuitable employees
Have you ever hired an employee who, after a couple weeks of work, could not cope with his duties? Want to spend less time and money on inappropriate applicants for…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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