How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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Listen to your customers
In case of possible failures in your business, you should not immediately climb on the wall. Just listen to the consumers, their opinion is your key to success. At an…

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The art of competition: the experience of Picasso and Matisse

The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if not for the “oppressive” presence of Henri Matisse. We present you 4 lessons of productive competition from the world of art.

Picasso was outraged, disappointed, but inspired by the revolutionary style of the French artist and the way he defiantly retreated from classical artistic norms. Continue reading

New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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Want your business to grow? Dismiss managers!
At present, it is considered quite natural and natural that almost every enterprise or company has different levels of management. As a result, ordinary employees devote a considerable amount of…

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Listen to your customers
In case of possible failures in your business, you should not immediately climb on the wall. Just listen to the consumers, their opinion is your key to success. At an…

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Which business will make a profit?
First of all, it should be emphasized that if you want to work only for yourself, not worrying about the need to act in favor of the authorities and strictly…

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