Stages of business development
Every business on the way of its formation and formation of a stable brand undergoes a number of changes. At the same time, having reached the optimal level of growth…

Continue reading →

http://kti-cti.ch
Business Planning Tips
Business planning is an important factor for success in any endeavor. However, few small business owners are seriously worried about their business plan. Lack of understanding of the proper level…

Continue reading →

7 PR Tips
Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good…

Continue reading →

Customer-oriented business

Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based on direct contact with customers and is focused on their wishes, the second model assumes some isolation from the customer.

If you build a business according to the first model, you should remember that in this case the nature of the relationship between the supplier of goods or services and the consumer significantly affects the level of sales and the company’s ability to interest and retain as many customers as possible. Such client-oriented businesses include, for example, consulting firms, managing the financial aspects of a client’s life, public relations services, insurance brokerage, real estate brokerage services, and personal services. All of these types of businesses require trusting partnerships with customers.

A business organized according to the second model implies the possibility of selling a product or service without an individualized approach to each client. This category includes business in the manufacturing industry, for example.

A business focused on direct communication with customers and taking into account their wishes is very profitable. Indeed, having earned the trust of the client and convincing him of the quality of his services, one can count on the fact that he will not go over to the side of competitors. In addition, the client highly appreciates the appropriate attitude towards himself, the consideration of individual wishes and, accordingly, is ready to pay him generously. However, as the formation and development of such a business, there are considerable difficulties associated with the need to maintain a unique approach to each client against the background of increasing client base.

If you are still thinking of starting a business based on a strictly individual approach to each client, in order to further ensure its sustainable development and high profitability, at the initial stage answer the following questions for yourself: Does the organization of such a business relate to your real possibilities? Do you have developed a strategy for the development of the specific business? Wouldn’t it be better for you to create a product or service on a larger scale, but not directly interacting with a potential consumer?

How to start a business correctly
How to launch your company? What is the best place to start your own business? A few tips for aspiring entrepreneurs.Start a business.There are just a couple of simple steps…

...

How to make people listen to you in social networks?
Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet…

...

When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

...

How to prepare for the sale of the business
Are you going to sell your business in the near future? Then for you there are two news: good and bad. Let's start with the bad news. If you plan…

...