Marketing Tips: Build Your Brand With LinkedIn
Potential customers increasingly rate your brand not on your corporate site. When most entrepreneurs think about building their own brand, they assume that the best way to do this is…

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New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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What should be the office?
Many companies pay a lot of attention to improving the working conditions of employees, which is reflected in the search for new design solutions for office decoration. But before you…

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7 professional tips worth thinking about
It is a well-known fact that the one who loves to give advice needs it most. Often, such advisers can be painfully direct comments, but if you think about it,…

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How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

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When good ideas bear fruit

“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready to indulge in all grave, embracing a huge number of projects, and at the same time having many more ideas in stock. What will be more profitable? What is it worth focusing on? Let’s look at the apples.

Imagine a country house somewhere in the suburbs, a few hundred square meters of land, a shed, a greenhouse for cucumbers, a flower bed and a couple of apple trees. You need to know how to properly prune these same apple trees. If you do not pay attention, they will be subject to various diseases, their crowns will grow in ugly forms, and in this there is neither beauty nor health. It is necessary to prune a tree for many reasons. First, you ensure the pleasant appearance of the apple tree. Secondly, cutting one part, you give the chance to grow by another, absolutely new branches. As, for example, cleaning the infected areas. Thirdly, pruning apple trees helps to harvest more.

After the work on the processing of the apple is completed, you can go away and look at the result of your work as if from the outside. The tree will look weak and defenseless, having lost part of its branches. But this is only an illusion.

In almost every case, cutting off parts of something contributes to a more active development of the rest. You help your tree to flourish, leaving only the “winners”. Moreover, this kind of pruning opens up new possibilities for your apple tree. Light travels to previously inaccessible corners of the crown. Air circulates better. There are new healthy shoots. If you have truly formed the crown of your tree, you have given the apple tree a solid basis for future harvest.

Now again about business. In some companies, unusual things happened: after they reduced a number of goods and services, new ideas and opportunities immediately “sprouted” as if from nowhere. During the discussion of any issue, fresh ideas suddenly surfaced, and with them a couple more were attracted. It makes no sense to go into details now, but the fact remains that the unexpectedly proposed thought worked favorably. Of course, perhaps this newly-made fresh solution could have been formed without cuts in the old directions. It is clear that after the correct “pruning” new ideas are generated faster. After all, a healthy company is like a healthy apple tree: well developed roots (your foresight), a powerful trunk (your team) and fresh leaves (your products and services) work together to turn sunlight (income) into energy (profit).

Let’s take inspiration from nature. After all, it is best to learn the laws of prosperity from her.

Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

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Ordinary people, unusual business
One of the hallmarks of an extraordinary person is the fact that he knows what he wants and constantly follows his goal. Such people have the courage of conviction, surround…

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