Happy customers - successful business
The most gloomy everyday life can brighten up a warm smile and a kind gesture. When working with clients, courtesy is always an integral part of quality service. Do you…

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How to build effective business relationships
The ability to competently build business relations with business partners, customers and competitors is one of the most important elements in an effort to organize a successful business and create…

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How to make your business promising
Considering the principles outlined below, when managing your own business, you can take a few steps forward to calculate the development of a situation, solve even the problems that cannot…

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Risk for new in your business
Studies show that price is not the determining factor. Customers are always willing to pay more if they are sure that they are purchasing a product or service of the…

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How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

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New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules.

First, create a product that will be of interest to a wide range of consumers or buyers.
Secondly, a message calling for these same buyers to win the widest possible audience.
Third, create a recognizable brand name, which can later be used with additional product categories.
And in truth, companies that follow these marketing rules have in the past been able to make a powerful name for themselves, such as Sony and Coca-Cola. But this type of “dissipated” marketing no longer works because:

The Internet and a great variety of media “crushed” consumers and customers into very small groups, each with its own characteristics and interests.
The texts of messages that are addressed to consumers must be very individual and specific in order to attract at least a little attention.
The intensity of the distribution of the brand and messages has become so overwhelming that the consumer simply simply ignores the majority.
In other words, the words that worked on Coca-Cola will not work on you.

New rules
And here is what WORKS:

Create a product aimed at a very specific type of consumer or customer.
Send your message to this particular audience in such a way as to “pull” them to your side.
Wait until these newly-made “advocates” determine the fate of your brand and the future of your proposals.
Agree, it is not what it was before?

The old “dissipated” marketing, which was used by various media, was replaced by “directed”, which uses targeted media.
If in the old marketing rules there was a clear focus on reaching the masses, then according to the new rules, it is obligatory to draw the attention of a narrow group of consumers.
According to the old rules, managing your brand was subject to chance, but now new marketing rules place this control in your consumer’s hands.
You can ignore these new marketing rules at your own risk or take them into account, the choice is yours.

How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

...

New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

...

Ordinary people, unusual business
One of the hallmarks of an extraordinary person is the fact that he knows what he wants and constantly follows his goal. Such people have the courage of conviction, surround…

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