7 important steps to success
Today, many are interested in the question of how to make a successful career or succeed in business. Indeed, in the modern world of tough competition, in order to move…

Continue reading →

What you need to become a successful businessman
When entering the business arena, every entrepreneur strives to stimulate the successful development of his business in order to prove his worth in this area. But for this, it is…

Continue reading →

7 professional tips worth thinking about
It is a well-known fact that the one who loves to give advice needs it most. Often, such advisers can be painfully direct comments, but if you think about it,…

Continue reading →

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules.

First, create a product that will be of interest to a wide range of consumers or buyers.
Secondly, a message calling for these same buyers to win the widest possible audience.
Third, create a recognizable brand name, which can later be used with additional product categories.
And in truth, companies that follow these marketing rules have in the past been able to make a powerful name for themselves, such as Sony and Coca-Cola. But this type of “dissipated” marketing no longer works because:

The Internet and a great variety of media “crushed” consumers and customers into very small groups, each with its own characteristics and interests.
The texts of messages that are addressed to consumers must be very individual and specific in order to attract at least a little attention.
The intensity of the distribution of the brand and messages has become so overwhelming that the consumer simply simply ignores the majority.
In other words, the words that worked on Coca-Cola will not work on you.

New rules
And here is what WORKS:

Create a product aimed at a very specific type of consumer or customer.
Send your message to this particular audience in such a way as to “pull” them to your side.
Wait until these newly-made “advocates” determine the fate of your brand and the future of your proposals.
Agree, it is not what it was before?

The old “dissipated” marketing, which was used by various media, was replaced by “directed”, which uses targeted media.
If in the old marketing rules there was a clear focus on reaching the masses, then according to the new rules, it is obligatory to draw the attention of a narrow group of consumers.
According to the old rules, managing your brand was subject to chance, but now new marketing rules place this control in your consumer’s hands.
You can ignore these new marketing rules at your own risk or take them into account, the choice is yours.

We cut costs. 5 opportunities for outsourcing in your business
For smaller businesses with even smaller budgets, many websites can help fill staffing gaps caused by the inability to hire a full-time employee. Currently, one can come across the term…

...

Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

...

7 PR Tips
Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good…

...

How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

...