How to make people listen to you in social networks?
Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet…

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How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

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Ways to reduce costs
Every entrepreneur or business owner is constantly striving to increase profits and reduce costs when doing business. And in a difficult economic situation it is more than reasonable to constantly…

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Is it possible to avoid the pitfalls in the business?
Many successful entrepreneurs and businessmen will not deny that on the way to the top of their careers, they had to repeatedly face failures and start a lot from scratch…

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Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

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Ask what defects

How to avoid hiring unsuitable employees

Have you ever hired an employee who, after a couple weeks of work, could not cope with his duties? Want to spend less time and money on inappropriate applicants for your vacancies?

It often happens that even after a long careful selection, when you still manage to hire a seemingly suitable candidate for a position in your company, it does not meet your expectations. The most interesting thing that happens is not necessarily in the first working days. Continue reading

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

Which business will make a profit?
First of all, it should be emphasized that if you want to work only for yourself, not worrying about the need to act in favor of the authorities and strictly…

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The art of competition: the experience of Picasso and Matisse
The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if…

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How to avoid hiring unsuitable employees
Have you ever hired an employee who, after a couple weeks of work, could not cope with his duties? Want to spend less time and money on inappropriate applicants for…

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