How to be ahead of your competitors
It is very important to know the strengths and weaknesses of their rivals. In any competition, whether it is a marathon at the Olympics or a marketing company for your…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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away and look at the result

How to prepare for the sale of the business

Are you going to sell your business in the near future? Then for you there are two news: good and bad.

Let’s start with the bad news. If you plan to carry out such a deal in the shortest possible time, it is unlikely that you will receive the full cost of the sale. In fact, it is necessary to thoroughly prepare for selling your own business in order to make such a deal as profitable as possible. Continue reading

How much does your company need your website?

Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves. To get started, you should ask yourself four simple questions to figure out and decide whether to put the creation of your website on the first place in the list of urgent matters. Continue reading

7 PR Tips

Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good luck” can easily be lured to oneself, the main thing is to be ready for changes and to develop the practice of public relations. Here are some tips on PR.

If your competitors are very successful in posting notes about their business, they are well-matched with press releases for print and web magazines, this does not mean that they are superior to you in some way. Continue reading

Ordinary people, unusual business
One of the hallmarks of an extraordinary person is the fact that he knows what he wants and constantly follows his goal. Such people have the courage of conviction, surround…

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Business Planning Tips
Business planning is an important factor for success in any endeavor. However, few small business owners are seriously worried about their business plan. Lack of understanding of the proper level…

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Money is not happiness, but in the ability to correctly dispose of them
Do you want to risk and organize your own business, but you do not have enough financial resources? Oddly enough, it is even for the better. Although this does not…

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How to build effective business relationships
The ability to competently build business relations with business partners, customers and competitors is one of the most important elements in an effort to organize a successful business and create…

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