Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

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How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

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How to find the perfect place to put your business?
Properly chosen location for business is one of the essential components of its success and profitability. Therefore, when choosing a place for further business activities, a number of key factors…

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Marketing Tips: Build Your Brand With LinkedIn

Potential customers increasingly rate your brand not on your corporate site.

When most entrepreneurs think about building their own brand, they assume that the best way to do this is to have a professional looking website.
However, with the advent of social networks, the value of websites is increasingly declining, especially for small firms. Continue reading

The art of competition: the experience of Picasso and Matisse

The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if not for the “oppressive” presence of Henri Matisse. We present you 4 lessons of productive competition from the world of art.

Picasso was outraged, disappointed, but inspired by the revolutionary style of the French artist and the way he defiantly retreated from classical artistic norms. Continue reading

How not to be mistaken when choosing a name for your own business

When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or, conversely, too restrictive names. But the main problem lies in the fact that, on the one hand, the name of your company should be eye-catching and easily remembered, and on the other hand, it should ideally suit your business and reflect its specificity. Continue reading

How to build effective business relationships
The ability to competently build business relations with business partners, customers and competitors is one of the most important elements in an effort to organize a successful business and create…

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How to find the perfect place to put your business?
Properly chosen location for business is one of the essential components of its success and profitability. Therefore, when choosing a place for further business activities, a number of key factors…

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How to be confident in the existence of a market for your business idea
Do you have a great business idea to create a completely new product or service? Moreover, you have no doubt that this is exactly what people need today? And what…

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When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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