7 PR Tips
Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good…

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Individual entrepreneurship vs. partnership
Novice entrepreneurs can choose: in partnership with someone or independently create an enterprise for them. Let's look at these two options for creating a business in comparison. When you start…

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Do you need innovation?
When it comes to production, newfangled buzzwords and a few terms have more attention than innovation. Capitalism is called the engine of innovation, and innovation has paved the way for…

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Marketing Tips: Build Your Brand With LinkedIn

Potential customers increasingly rate your brand not on your corporate site.

When most entrepreneurs think about building their own brand, they assume that the best way to do this is to have a professional looking website.
However, with the advent of social networks, the value of websites is increasingly declining, especially for small firms. Continue reading

The art of competition: the experience of Picasso and Matisse

The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if not for the “oppressive” presence of Henri Matisse. We present you 4 lessons of productive competition from the world of art.

Picasso was outraged, disappointed, but inspired by the revolutionary style of the French artist and the way he defiantly retreated from classical artistic norms. Continue reading

How not to be mistaken when choosing a name for your own business

When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or, conversely, too restrictive names. But the main problem lies in the fact that, on the one hand, the name of your company should be eye-catching and easily remembered, and on the other hand, it should ideally suit your business and reflect its specificity. Continue reading

Marketing Tips: Build Your Brand With LinkedIn
Potential customers increasingly rate your brand not on your corporate site. When most entrepreneurs think about building their own brand, they assume that the best way to do this is…

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7 PR Tips
Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good…

...

Ordinary people, unusual business
One of the hallmarks of an extraordinary person is the fact that he knows what he wants and constantly follows his goal. Such people have the courage of conviction, surround…

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New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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