business work
The art of writing a business letter
The art of persuasion through ordinary writing is not available to everyone, but over time it is quite possible to acquire a similar skill. Writing convincing business letters is an…

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6 rules of truly productive people
Did you realize that some people seemed to be doing a huge amount of work, but still they didn’t look tired? Here are some tips for more productive work.Productivity.Being a…

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Money is not happiness, but in the ability to correctly dispose of them
Do you want to risk and organize your own business, but you do not have enough financial resources? Oddly enough, it is even for the better. Although this does not…

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Individual entrepreneurship vs. partnership
Novice entrepreneurs can choose: in partnership with someone or independently create an enterprise for them. Let's look at these two options for creating a business in comparison. When you start…

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When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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consumers or buyers

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading →

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When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

...

Where to find funds to create a business
One of the primary elements that should be taken into account when deciding to establish your own business is the availability of start-up capital. In connection with this circumstance, many…

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How to be ahead of your competitors
It is very important to know the strengths and weaknesses of their rivals. In any competition, whether it is a marathon at the Olympics or a marketing company for your…

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