Money is not happiness, but in the ability to correctly dispose of them
Do you want to risk and organize your own business, but you do not have enough financial resources? Oddly enough, it is even for the better. Although this does not…

Continue reading →

How to find the perfect place to put your business?
Properly chosen location for business is one of the essential components of its success and profitability. Therefore, when choosing a place for further business activities, a number of key factors…

Continue reading →

5 cheap ways to motivate employees
How do you inspire people to work without raising their salaries? It turns out that it is relatively simple, as soon as you understand how long the money works as…

Continue reading →

consumers or buyers

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

A couple of steps to a powerful investment plan.
When it comes to investment, many people fall into the trap: they buy a couple of stocks here, a couple there, thereby turning their investment portfolio into a vast but…

...

How to be confident in the existence of a market for your business idea
Do you have a great business idea to create a completely new product or service? Moreover, you have no doubt that this is exactly what people need today? And what…

...

The art of competition: the experience of Picasso and Matisse
The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if…

...

7 professional tips worth thinking about
It is a well-known fact that the one who loves to give advice needs it most. Often, such advisers can be painfully direct comments, but if you think about it,…

...