How to prepare for the sale of the business
Are you going to sell your business in the near future? Then for you there are two news: good and bad. Let's start with the bad news. If you plan…

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5 reasons for the beginning of the end of production
Production problems are more cultural than economic. It does not come from expensive delivery and rising labor costs. The problem is much wider. Is the end of production just around…

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Launch the product. A couple of tips.
The launch of a new product is one of the most important events in the history of the company. To achieve success in the market, the launch of the product…

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simply simply ignores

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

How to build effective business relationships
The ability to competently build business relations with business partners, customers and competitors is one of the most important elements in an effort to organize a successful business and create…

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When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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How to come to the idea of a startup.
Screening To notice the ideas of a startup, you need to weed out two things: unattractive and unpleasant tasks. Most programmers, in order to start their own business, would just…

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What does a business work for and where is the main limitation of profit in retail?
Before we talk about what needs to be done to better manage retail inventory, let's agree on a common understanding of the purpose of any business. Not just retail, but…

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