New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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How to make your business promising
Considering the principles outlined below, when managing your own business, you can take a few steps forward to calculate the development of a situation, solve even the problems that cannot…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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suitable employees

How to avoid hiring unsuitable employees

Have you ever hired an employee who, after a couple weeks of work, could not cope with his duties? Want to spend less time and money on inappropriate applicants for your vacancies?

It often happens that even after a long careful selection, when you still manage to hire a seemingly suitable candidate for a position in your company, it does not meet your expectations. The most interesting thing that happens is not necessarily in the first working days. Continue reading

How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

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How to find the perfect place to put your business?
Properly chosen location for business is one of the essential components of its success and profitability. Therefore, when choosing a place for further business activities, a number of key factors…

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Money is not happiness, but in the ability to correctly dispose of them
Do you want to risk and organize your own business, but you do not have enough financial resources? Oddly enough, it is even for the better. Although this does not…

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How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

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