Risk for new in your business
Studies show that price is not the determining factor. Customers are always willing to pay more if they are sure that they are purchasing a product or service of the highest quality. People will always pay more for the peace of mind that brings them excellent service and a reliable guarantee.
It has been proven that enterprises practicing the principle of “lowest prices” and focused on competing only in this way will not be successful. Priced prices never determine business prosperity. Because of such an erroneous judgment of the importance of prices, many enterprises went bankrupt. What is worth doing to succeed?
Take a chance, do something unique. This may seem like a daunting task, but depending on the business, it often works well. Trying to do something that others would never have thought of creating, this is what makes business mechanisms work more productively. Your business should be ready to do everything possible to provide a product or service of exactly the level and class that the consumer needs. After all, the provision of something else that does not fully comply with the client’s requests is a waste of time.
For example, if you are developing and printing business cards, your company limits itself to several templates. Offer something new, something out of the ordinary. Develop colors by matching them with the customer’s personality, rather than adhering to the “trend” and “new trends”. Scanning the list of competitors and the services they offer is an extremely important task. Make a list of what your competitors are not offering and do it for your customers. It’s simple.
The next step will be to stop. Take a moment and think about what you have done before and what has not been done. If you want to succeed, you should clearly define for yourself what services you have not yet offered. It is also important to find ways to start offering these services to your potential customers. And in order to attract these same customers, you must identify exactly what they are looking for.
Be sure to carefully consider what you are already offering. Find ways to improve your services, be constantly ready to improve. You can add only a couple of strokes, and you can completely rebuild your product. In any case, innovation, you constantly attract customers.
Use the following tips:
offer free samples of new or improved old products;
provide customers with a 100% guarantee;
offer free updates;
free courses on the use of your products and services;
hire researchers to test your product;
Be sure to track the public reaction to what you offer.
Just remember that you can offer as many new products and innovative services as you like, but if your customers are not enthusiastic, then you are just wasting your time and money. Innovation must go hand in hand with consumer expectations. Risk, but wisely.