How to be ahead of your competitors
It is very important to know the strengths and weaknesses of their rivals. In any competition, whether it is a marathon at the Olympics or a marketing company for your…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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How to make people listen to you in social networks?
Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet…

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couple of thoughts with them

Do you need innovation?

When it comes to production, newfangled buzzwords and a few terms have more attention than innovation. Capitalism is called the engine of innovation, and innovation has paved the way for modern life. Nevertheless, sometimes traditions have advantages over innovations. Here is a brief overview of the concept of innovation and how it should be considered in enterprises of various sizes. Continue reading

Marketing Tips: Build Your Brand With LinkedIn

Potential customers increasingly rate your brand not on your corporate site.

When most entrepreneurs think about building their own brand, they assume that the best way to do this is to have a professional looking website.
However, with the advent of social networks, the value of websites is increasingly declining, especially for small firms. Continue reading

How not to be mistaken when choosing a name for your own business

When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or, conversely, too restrictive names. But the main problem lies in the fact that, on the one hand, the name of your company should be eye-catching and easily remembered, and on the other hand, it should ideally suit your business and reflect its specificity. Continue reading

How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

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How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

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The art of writing a business letter
The art of persuasion through ordinary writing is not available to everyone, but over time it is quite possible to acquire a similar skill. Writing convincing business letters is an…

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Launch the product. A couple of tips.
The launch of a new product is one of the most important events in the history of the company. To achieve success in the market, the launch of the product…

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