5 reasons for the beginning of the end of production
Production problems are more cultural than economic. It does not come from expensive delivery and rising labor costs. The problem is much wider. Is the end of production just around…

Continue reading →

A couple of steps to a powerful investment plan.
When it comes to investment, many people fall into the trap: they buy a couple of stocks here, a couple there, thereby turning their investment portfolio into a vast but…

Continue reading →

How to build effective business relationships
The ability to competently build business relations with business partners, customers and competitors is one of the most important elements in an effort to organize a successful business and create…

Continue reading →

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules.

First, create a product that will be of interest to a wide range of consumers or buyers.
Secondly, a message calling for these same buyers to win the widest possible audience.
Third, create a recognizable brand name, which can later be used with additional product categories.
And in truth, companies that follow these marketing rules have in the past been able to make a powerful name for themselves, such as Sony and Coca-Cola. But this type of “dissipated” marketing no longer works because:

The Internet and a great variety of media “crushed” consumers and customers into very small groups, each with its own characteristics and interests.
The texts of messages that are addressed to consumers must be very individual and specific in order to attract at least a little attention.
The intensity of the distribution of the brand and messages has become so overwhelming that the consumer simply simply ignores the majority.
In other words, the words that worked on Coca-Cola will not work on you.

New rules
And here is what WORKS:

Create a product aimed at a very specific type of consumer or customer.
Send your message to this particular audience in such a way as to “pull” them to your side.
Wait until these newly-made “advocates” determine the fate of your brand and the future of your proposals.
Agree, it is not what it was before?

The old “dissipated” marketing, which was used by various media, was replaced by “directed”, which uses targeted media.
If in the old marketing rules there was a clear focus on reaching the masses, then according to the new rules, it is obligatory to draw the attention of a narrow group of consumers.
According to the old rules, managing your brand was subject to chance, but now new marketing rules place this control in your consumer’s hands.
You can ignore these new marketing rules at your own risk or take them into account, the choice is yours.

Franchise Business: Pros and Cons
Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up…

...

Ordinary people, unusual business
One of the hallmarks of an extraordinary person is the fact that he knows what he wants and constantly follows his goal. Such people have the courage of conviction, surround…

...

Listen to your customers
In case of possible failures in your business, you should not immediately climb on the wall. Just listen to the consumers, their opinion is your key to success. At an…

...

A couple of steps to a powerful investment plan.
When it comes to investment, many people fall into the trap: they buy a couple of stocks here, a couple there, thereby turning their investment portfolio into a vast but…

...