Marketing Tips: Build Your Brand With LinkedIn
Potential customers increasingly rate your brand not on your corporate site. When most entrepreneurs think about building their own brand, they assume that the best way to do this is…

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The art of competition: the experience of Picasso and Matisse
The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if…

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How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

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How to prepare for the sale of the business
Are you going to sell your business in the near future? Then for you there are two news: good and bad. Let's start with the bad news. If you plan…

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5 cheap ways to motivate employees
How do you inspire people to work without raising their salaries? It turns out that it is relatively simple, as soon as you understand how long the money works as…

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consumers or buyers

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

7 important steps to success
Today, many are interested in the question of how to make a successful career or succeed in business. Indeed, in the modern world of tough competition, in order to move…

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7 important steps to success
Today, many are interested in the question of how to make a successful career or succeed in business. Indeed, in the modern world of tough competition, in order to move…

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Do you need innovation?
When it comes to production, newfangled buzzwords and a few terms have more attention than innovation. Capitalism is called the engine of innovation, and innovation has paved the way for…

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