Individual entrepreneurship vs. partnership
Novice entrepreneurs can choose: in partnership with someone or independently create an enterprise for them. Let's look at these two options for creating a business in comparison. When you start…

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The art of writing a business letter
The art of persuasion through ordinary writing is not available to everyone, but over time it is quite possible to acquire a similar skill. Writing convincing business letters is an…

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7 PR Tips
Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good…

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5 reasons for the beginning of the end of production
Production problems are more cultural than economic. It does not come from expensive delivery and rising labor costs. The problem is much wider. Is the end of production just around…

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Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

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consumers or buyers

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

How to be ahead of your competitors
It is very important to know the strengths and weaknesses of their rivals. In any competition, whether it is a marathon at the Olympics or a marketing company for your…

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Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

...

How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

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