How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

Continue reading →

Is it possible to avoid the pitfalls in the business?
Many successful entrepreneurs and businessmen will not deny that on the way to the top of their careers, they had to repeatedly face failures and start a lot from scratch…

Continue reading →

How to come to the idea of a startup.
Screening To notice the ideas of a startup, you need to weed out two things: unattractive and unpleasant tasks. Most programmers, in order to start their own business, would just…

Continue reading →

Ask what defects

How to avoid hiring unsuitable employees

Have you ever hired an employee who, after a couple weeks of work, could not cope with his duties? Want to spend less time and money on inappropriate applicants for your vacancies?

It often happens that even after a long careful selection, when you still manage to hire a seemingly suitable candidate for a position in your company, it does not meet your expectations. The most interesting thing that happens is not necessarily in the first working days. Continue reading

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

How to be confident in the existence of a market for your business idea
Do you have a great business idea to create a completely new product or service? Moreover, you have no doubt that this is exactly what people need today? And what…

...

Money is not happiness, but in the ability to correctly dispose of them
Do you want to risk and organize your own business, but you do not have enough financial resources? Oddly enough, it is even for the better. Although this does not…

...

How to build effective business relationships
The ability to competently build business relations with business partners, customers and competitors is one of the most important elements in an effort to organize a successful business and create…

...

Happy customers - successful business
The most gloomy everyday life can brighten up a warm smile and a kind gesture. When working with clients, courtesy is always an integral part of quality service. Do you…

...