Happy customers - successful business
The most gloomy everyday life can brighten up a warm smile and a kind gesture. When working with clients, courtesy is always an integral part of quality service. Do you…

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3 Cyber Security Tips
Since most business owners use technologies such as cloud computing, mobile devices, and applications, the risk of hackers getting access to your tools and business data is incredibly great. And…

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7 PR Tips
Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good…

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Ask what defects

How to avoid hiring unsuitable employees

Have you ever hired an employee who, after a couple weeks of work, could not cope with his duties? Want to spend less time and money on inappropriate applicants for your vacancies?

It often happens that even after a long careful selection, when you still manage to hire a seemingly suitable candidate for a position in your company, it does not meet your expectations. The most interesting thing that happens is not necessarily in the first working days. Continue reading

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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How to start a business correctly
How to launch your company? What is the best place to start your own business? A few tips for aspiring entrepreneurs.Start a business.There are just a couple of simple steps…

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Do you need innovation?
When it comes to production, newfangled buzzwords and a few terms have more attention than innovation. Capitalism is called the engine of innovation, and innovation has paved the way for…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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