Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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Stages of business development
Every business on the way of its formation and formation of a stable brand undergoes a number of changes. At the same time, having reached the optimal level of growth…

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Listen to your customers
In case of possible failures in your business, you should not immediately climb on the wall. Just listen to the consumers, their opinion is your key to success. At an…

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A couple of steps to a powerful investment plan.
When it comes to investment, many people fall into the trap: they buy a couple of stocks here, a couple there, thereby turning their investment portfolio into a vast but…

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simply simply ignores

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

Franchise Business: Pros and Cons
Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up…

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Marketing Tips: Build Your Brand With LinkedIn
Potential customers increasingly rate your brand not on your corporate site. When most entrepreneurs think about building their own brand, they assume that the best way to do this is…

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How to make people listen to you in social networks?
Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet…

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