How to avoid hiring unsuitable employees
Have you ever hired an employee who, after a couple weeks of work, could not cope with his duties? Want to spend less time and money on inappropriate applicants for…

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Individual entrepreneurship vs. partnership
Novice entrepreneurs can choose: in partnership with someone or independently create an enterprise for them. Let's look at these two options for creating a business in comparison. When you start…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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equally important

Marketing business strategy

The concept of “business marketing strategy” may sound like something esoteric. Let’s reveal all the cards so that you can figure it out and be able to implement your own marketing strategy that fits perfectly into your business plan.

The word “strategy” from ancient Greek translates as “the art of the commander.” Think of strategy as a general plan of action needed to win. Continue reading

How to come to the idea of a startup.

Screening
To notice the ideas of a startup, you need to weed out two things: unattractive and unpleasant tasks.

Most programmers, in order to start their own business, would just like to write a brilliant unique program code, push it to the server and receive big money from users. They prefer not to engage in tedious work and not to be embroiled in the “dirty stories” of the real world. Continue reading

How to build effective business relationships

The ability to competently build business relations with business partners, customers and competitors is one of the most important elements in an effort to organize a successful business and create a good reputation for itself in business circles.

To build effective business relationships, you must have the following components: Continue reading

Franchise Business: Pros and Cons
Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up…

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How to build effective business relationships
The ability to competently build business relations with business partners, customers and competitors is one of the most important elements in an effort to organize a successful business and create…

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New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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How to make people listen to you in social networks?
Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet…

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