Marketing business strategy
The concept of “business marketing strategy” may sound like something esoteric. Let’s reveal all the cards so that you can figure it out and be able to implement your own marketing strategy that fits perfectly into your business plan.
The word “strategy” from ancient Greek translates as “the art of the commander.” Think of strategy as a general plan of action needed to win. The actions themselves are called tactics. You can get tactical plans that will help you achieve your business marketing strategy. Everything is extremely simple. A marketing business strategy or a strategic plan is nothing more than a general plan of action that you take to achieve a specific goal for your business.
Start with a specific goal, it can be anything: $ 1.5 million in revenue, reach a new level by a certain date, double the size of the company in a year. Any more or less real, but difficult to achieve goal. This will be the very “war” where you are the commander. And here you need to develop a simple general plan of marketing steps that you need to follow, for example:
Publish a brochure for your customers and send it quarterly.
Develop 4 special offers per year.
Expand your website and set up an online store.
Maintain a mailing campaign promoting the website.
And so on…
Developed an idea? Do not hurry. Perform the so-called “homework” to begin with. View everything that worked in the past, what needs to be changed, view successful marketing campaigns of other companies.
The points of your business marketing strategy should be stated consistently. And always remember the budget you have. After all, “the launch of 30-second commercials during a responsible match” sounds great, and obviously will work with a positive result, but can you afford it? On the other hand, tightening the belt when you build a marketing strategy is also not an option. No matter how good your products or services are, if you do not advertise them diligently, then no one will know about your offer. And it threatens to ruin.
What really works when it comes to marketing? Many entrepreneurs can not find a good enough answer to this important question. Combining scientific works, positive experience and mistakes of well-known companies, we can conclude that for a successful marketing campaign, the following points must be observed:
1. Target market
Your marketing will achieve the best results for the least money if you correctly match the perspectives and needs of what you offer. Determine the most appropriate group of people to whom to send your brochures. Design these brochures in such a way as to maximize consumer interest. If you succeed, try dividing your target market into “sub-markets”. Then it will be possible to create brochures aimed at an even more specific consumer. For example, divide the list of your clients on constantly buying from you; buying rare, but expensive goods; and on your former clients. And you will receive categories of consumers for whom it is possible to develop special offers that are certainly suitable for each group.
2. Create a UTP
USP in this case stands for “unique selling proposition”. This is a kind of statement about how your company and products differ from others. A unique selling proposition gives reason to the consumer to turn to you. Agree, this clearly increases the benefits for your business. Create your UTP and “shout” about it on all advertising brochures, labels, etc. With the help of a unique selling proposition, you prove why you are better than your competitors, thereby making your business successful.
3. Always make an offer.
Make sure that when you receive each brochure from you, you ask your customers and potential consumers to do something, react in any way. You inspire them to act, respond, respond, offering them something that most certainly suits them.
4. Maintaining a customer database
Thanks to the responses to your newsletter, you can create a database of customers. Most people who have received a brochure from you will not contact you immediately after your first letter. But as soon as the answer does come, enter the information about the potential client in the created database. This will allow again to refer to this client and encourage him to interact. Try to constantly keep in touch, just to remind you about your company, congratulating your customers on holidays. In addition to jokes, repeated contact plays a huge role in the success of sales.
5. Do not be afraid to lose
It’s clear that people do not want to be deceived. Unfortunately, today mistrust between customers and companies is only growing. Too many times people have been disappointed that one thing is for sale, and they buy something completely different. Providing a guarantee is a great way to reduce consumer risk.