How to make people listen to you in social networks?
Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet of all time Twitter has existed. A tweet received hundreds of thousands of retweets and additions to favorites, and this is only 12 hours after Obama was re-elected for the next presidential term.
The last time such a success, by getting into the top list, was able to reach Justin Bieber.
But how with such an excessive amount of noise in cyberspace, can anyone even be heard?
It is unlikely that your posts in social networks will be as popular as they were with these public figures, but you definitely do not need to be the president of the White House or have a trendy hairstyle to hear your voice. You can simply follow several strategies to get your company to achieve this goal.
Whether 140-letter tweet or blog entry, think about what you are writing. Consumers have neither the time nor the attention to read a few paragraphs of a bare text. Keep your posts short, interesting and specific.
Do not overdo it
Excessiveness is not uncommon in social networks. Feel free to share photos from corporate events, write about the presentation of new products, share all the interesting news, but do not overload your followers with unnecessary information. Consumers will start to ignore you if they feel that they are being flooded with information, and this may lead you to the loss of potential customers.
Listen to your audience
Have you ever been on a date with a man who constantly talked only about himself? It is almost certainly repulsive. The model of following etiquette “this is not only about me” also applies to relationships in social networks.
A key part in business-to-business (b2b) and business-to-client (b2c) communications is mutual involvement. If someone asks you a question or tweets you through social networks, try to respond in a timely manner. If you post any information with a negative hue, or with inaccuracy, just apologize, suggest solutions, or clarify points that caused differences of opinion, perhaps this is all due to a misunderstanding. Listening to someone else’s opinion pays off, perhaps you could learn something new.
Analyze your results
There is a whole galaxy of programs analyzing social networks – programs that analyze general moods, activity, patterns of engagement, identify authorities, and much more. In this way, you can analyze your achievements and learn what can help you achieve even better results in the future. By observing what works and what does not, over time you will be able to form your own approach that best suits your audience.
Patience, especially in the case of social networks, is a virtue. Forming followers takes time, and you need to build trust and nurture relationships that you would like to maintain.