How to prepare for the sale of the business
Are you going to sell your business in the near future? Then for you there are two news: good and bad. Let's start with the bad news. If you plan…

Continue reading →

Individual entrepreneurship vs. partnership
Novice entrepreneurs can choose: in partnership with someone or independently create an enterprise for them. Let's look at these two options for creating a business in comparison. When you start…

Continue reading →

5 cheap ways to motivate employees
How do you inspire people to work without raising their salaries? It turns out that it is relatively simple, as soon as you understand how long the money works as…

Continue reading →

How to come to the idea of a startup.
Screening To notice the ideas of a startup, you need to weed out two things: unattractive and unpleasant tasks. Most programmers, in order to start their own business, would just…

...

7 PR Tips
Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good…

...

How to make people listen to you in social networks?

Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet of all time Twitter has existed. A tweet received hundreds of thousands of retweets and additions to favorites, and this is only 12 hours after Obama was re-elected for the next presidential term.

The last time such a success, by getting into the top list, was able to reach Justin Bieber.

But how with such an excessive amount of noise in cyberspace, can anyone even be heard?

It is unlikely that your posts in social networks will be as popular as they were with these public figures, but you definitely do not need to be the president of the White House or have a trendy hairstyle to hear your voice. You can simply follow several strategies to get your company to achieve this goal.

Count
Whether 140-letter tweet or blog entry, think about what you are writing. Consumers have neither the time nor the attention to read a few paragraphs of a bare text. Keep your posts short, interesting and specific.

Do not overdo it
Excessiveness is not uncommon in social networks. Feel free to share photos from corporate events, write about the presentation of new products, share all the interesting news, but do not overload your followers with unnecessary information. Consumers will start to ignore you if they feel that they are being flooded with information, and this may lead you to the loss of potential customers.

Listen to your audience
Have you ever been on a date with a man who constantly talked only about himself? It is almost certainly repulsive. The model of following etiquette “this is not only about me” also applies to relationships in social networks.

A key part in business-to-business (b2b) and business-to-client (b2c) communications is mutual involvement. If someone asks you a question or tweets you through social networks, try to respond in a timely manner. If you post any information with a negative hue, or with inaccuracy, just apologize, suggest solutions, or clarify points that caused differences of opinion, perhaps this is all due to a misunderstanding. Listening to someone else’s opinion pays off, perhaps you could learn something new.

Analyze your results
There is a whole galaxy of programs analyzing social networks – programs that analyze general moods, activity, patterns of engagement, identify authorities, and much more. In this way, you can analyze your achievements and learn what can help you achieve even better results in the future. By observing what works and what does not, over time you will be able to form your own approach that best suits your audience.

Patience, especially in the case of social networks, is a virtue. Forming followers takes time, and you need to build trust and nurture relationships that you would like to maintain.

We cut costs. 5 opportunities for outsourcing in your business
For smaller businesses with even smaller budgets, many websites can help fill staffing gaps caused by the inability to hire a full-time employee. Currently, one can come across the term…

...

How to come to the idea of a startup.
Screening To notice the ideas of a startup, you need to weed out two things: unattractive and unpleasant tasks. Most programmers, in order to start their own business, would just…

...

5 reasons for the beginning of the end of production
Production problems are more cultural than economic. It does not come from expensive delivery and rising labor costs. The problem is much wider. Is the end of production just around…

...