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Listen to your customers

In case of possible failures in your business, you should not immediately climb on the wall. Just listen to the consumers, their opinion is your key to success.

At an early stage, small businesses are mostly naively fearless. For example, when launching a product, everyone knows that difficulties may arise, but not always everyone is ready for the scale of these difficulties. Take as an example a young high-tech enterprise launching a new product. It may encounter problems during the demonstration that no one expects. Failure of any function, failure of settings and the rest, with a probability of almost zero, occurs immediately after the launch of the product.

And it happens so because all the tests done did not prepare the goods for “real” users. The management of any company will be horrified in case of such an influx of trouble after the launch of the product. The main thing in the circumstances is not to try in haste to feather the problems, but to accept the existing shortcomings. Talk to your customers. Ask what defects they found. Think about how to improve the product.

When you take such a position, the mistakes and shortcomings of your product do not deter buyers, because they are ready for possible problems. Now consumers, like a team of experts. You openly and boldly stated the shortcomings of your product, and your buyer is your main assistant. Your client will be literally captured by the fact that they are no longer just consumers, they are now designers in some way. Listen to their opinion, because it is transformed, as it were, from meticulously picky to positive. Such feedback will not only return the course of production of your goods in the right direction, but also allow you to save on additional research.

Listen to the experience of your own customers. If you openly listen to the opinions and wishes of consumers, you will be able not only to create wonderful goods and services, but also to build long lasting good relationships that many companies are looking for.

When developing new products and services, you should certainly refer to your experience and intuition. But never miss the opportunity to learn the “live” opinion of the client, sharpen your ears. No one can know everything, but to listen to the wisdom of others is certain.

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