business work
Launch the product. A couple of tips.
The launch of a new product is one of the most important events in the history of the company. To achieve success in the market, the launch of the product…

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How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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How much does your company need your website?
Even if consumers are more inclined to deal with companies that have a website, most small businesses have neither the money nor the time to create a “page” for themselves.…

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The art of competition: the experience of Picasso and Matisse
The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if…

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companies must be sure that

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We are burning at work, or how to increase productivity

Without a doubt, each of us would like his working day to be as productive as possible, and the efforts expended on doing this or that work were not wasted in vain, but benefited the company-employer or our own business. But how to achieve this? After all, we often feel that we work at half strength and irrationally use at the same time working time. As a result, the list of scheduled cases and outstanding tasks is only increasing. Continue reading →

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We cut costs. 5 opportunities for outsourcing in your business

For smaller businesses with even smaller budgets, many websites can help fill staffing gaps caused by the inability to hire a full-time employee. Currently, one can come across the term “crowdsourcing”, this is like an online auction, only for freelancers. With this outsourcing, you will significantly reduce the costs of your business.

Crowdsourcing (Crowdsourcing) allows business owners to post their projects online and place a certain rate on them. Continue reading →

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The art of writing a business letter
The art of persuasion through ordinary writing is not available to everyone, but over time it is quite possible to acquire a similar skill. Writing convincing business letters is an…

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Ways to reduce costs
Every entrepreneur or business owner is constantly striving to increase profits and reduce costs when doing business. And in a difficult economic situation it is more than reasonable to constantly…

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Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

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