Want your business to grow? Dismiss managers!
At present, it is considered quite natural and natural that almost every enterprise or company has different levels of management. As a result, ordinary employees devote a considerable amount of…

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How to prepare for the sale of the business
Are you going to sell your business in the near future? Then for you there are two news: good and bad. Let's start with the bad news. If you plan…

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What does a business work for and where is the main limitation of profit in retail?
Before we talk about what needs to be done to better manage retail inventory, let's agree on a common understanding of the purpose of any business. Not just retail, but…

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Customer-oriented business

Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based on direct contact with customers and is focused on their wishes, the second model assumes some isolation from the customer.

If you build a business according to the first model, you should remember that in this case the nature of the relationship between the supplier of goods or services and the consumer significantly affects the level of sales and the company’s ability to interest and retain as many customers as possible. Such client-oriented businesses include, for example, consulting firms, managing the financial aspects of a client’s life, public relations services, insurance brokerage, real estate brokerage services, and personal services. All of these types of businesses require trusting partnerships with customers.

A business organized according to the second model implies the possibility of selling a product or service without an individualized approach to each client. This category includes business in the manufacturing industry, for example.

A business focused on direct communication with customers and taking into account their wishes is very profitable. Indeed, having earned the trust of the client and convincing him of the quality of his services, one can count on the fact that he will not go over to the side of competitors. In addition, the client highly appreciates the appropriate attitude towards himself, the consideration of individual wishes and, accordingly, is ready to pay him generously. However, as the formation and development of such a business, there are considerable difficulties associated with the need to maintain a unique approach to each client against the background of increasing client base.

If you are still thinking of starting a business based on a strictly individual approach to each client, in order to further ensure its sustainable development and high profitability, at the initial stage answer the following questions for yourself: Does the organization of such a business relate to your real possibilities? Do you have developed a strategy for the development of the specific business? Wouldn’t it be better for you to create a product or service on a larger scale, but not directly interacting with a potential consumer?

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