Is it possible to avoid the pitfalls in the business?
Many successful entrepreneurs and businessmen will not deny that on the way to the top of their careers, they had to repeatedly face failures and start a lot from scratch…

Continue reading →

Happy customers - successful business
The most gloomy everyday life can brighten up a warm smile and a kind gesture. When working with clients, courtesy is always an integral part of quality service. Do you…

Continue reading →

Franchise Business: Pros and Cons
Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up…

Continue reading →

A couple of steps to a powerful investment plan.
When it comes to investment, many people fall into the trap: they buy a couple of stocks here, a couple there, thereby turning their investment portfolio into a vast but…

...

How to find the perfect place to put your business?
Properly chosen location for business is one of the essential components of its success and profitability. Therefore, when choosing a place for further business activities, a number of key factors…

...

Customer-oriented business

Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based on direct contact with customers and is focused on their wishes, the second model assumes some isolation from the customer.

If you build a business according to the first model, you should remember that in this case the nature of the relationship between the supplier of goods or services and the consumer significantly affects the level of sales and the company’s ability to interest and retain as many customers as possible. Such client-oriented businesses include, for example, consulting firms, managing the financial aspects of a client’s life, public relations services, insurance brokerage, real estate brokerage services, and personal services. All of these types of businesses require trusting partnerships with customers.

A business organized according to the second model implies the possibility of selling a product or service without an individualized approach to each client. This category includes business in the manufacturing industry, for example.

A business focused on direct communication with customers and taking into account their wishes is very profitable. Indeed, having earned the trust of the client and convincing him of the quality of his services, one can count on the fact that he will not go over to the side of competitors. In addition, the client highly appreciates the appropriate attitude towards himself, the consideration of individual wishes and, accordingly, is ready to pay him generously. However, as the formation and development of such a business, there are considerable difficulties associated with the need to maintain a unique approach to each client against the background of increasing client base.

If you are still thinking of starting a business based on a strictly individual approach to each client, in order to further ensure its sustainable development and high profitability, at the initial stage answer the following questions for yourself: Does the organization of such a business relate to your real possibilities? Do you have developed a strategy for the development of the specific business? Wouldn’t it be better for you to create a product or service on a larger scale, but not directly interacting with a potential consumer?

New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

...

Happy customers - successful business
The most gloomy everyday life can brighten up a warm smile and a kind gesture. When working with clients, courtesy is always an integral part of quality service. Do you…

...

How to find the perfect place to put your business?
Properly chosen location for business is one of the essential components of its success and profitability. Therefore, when choosing a place for further business activities, a number of key factors…

...