Is it possible to avoid the pitfalls in the business?
Many successful entrepreneurs and businessmen will not deny that on the way to the top of their careers, they had to repeatedly face failures and start a lot from scratch…

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Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

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Franchise Business: Pros and Cons
Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up…

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How to start a business correctly
How to launch your company? What is the best place to start your own business? A few tips for aspiring entrepreneurs.Start a business.There are just a couple of simple steps…

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How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

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Customer-oriented business

Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based on direct contact with customers and is focused on their wishes, the second model assumes some isolation from the customer.

If you build a business according to the first model, you should remember that in this case the nature of the relationship between the supplier of goods or services and the consumer significantly affects the level of sales and the company’s ability to interest and retain as many customers as possible. Such client-oriented businesses include, for example, consulting firms, managing the financial aspects of a client’s life, public relations services, insurance brokerage, real estate brokerage services, and personal services. All of these types of businesses require trusting partnerships with customers.

A business organized according to the second model implies the possibility of selling a product or service without an individualized approach to each client. This category includes business in the manufacturing industry, for example.

A business focused on direct communication with customers and taking into account their wishes is very profitable. Indeed, having earned the trust of the client and convincing him of the quality of his services, one can count on the fact that he will not go over to the side of competitors. In addition, the client highly appreciates the appropriate attitude towards himself, the consideration of individual wishes and, accordingly, is ready to pay him generously. However, as the formation and development of such a business, there are considerable difficulties associated with the need to maintain a unique approach to each client against the background of increasing client base.

If you are still thinking of starting a business based on a strictly individual approach to each client, in order to further ensure its sustainable development and high profitability, at the initial stage answer the following questions for yourself: Does the organization of such a business relate to your real possibilities? Do you have developed a strategy for the development of the specific business? Wouldn’t it be better for you to create a product or service on a larger scale, but not directly interacting with a potential consumer?

New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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Stages of business development
Every business on the way of its formation and formation of a stable brand undergoes a number of changes. At the same time, having reached the optimal level of growth…

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