Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

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What does a business work for and where is the main limitation of profit in retail?
Before we talk about what needs to be done to better manage retail inventory, let's agree on a common understanding of the purpose of any business. Not just retail, but…

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Franchise Business: Pros and Cons
Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up…

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When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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Marketing Tips: Build Your Brand With LinkedIn

Potential customers increasingly rate your brand not on your corporate site.

When most entrepreneurs think about building their own brand, they assume that the best way to do this is to have a professional looking website.
However, with the advent of social networks, the value of websites is increasingly declining, especially for small firms. Continue reading

New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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7 PR Tips
Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good…

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7 PR Tips
Many business owners seriously think that their competitors are more successful when it comes to a press release or placing an article in publications with the right purpose. This “good…

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