Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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How to prepare for the sale of the business
Are you going to sell your business in the near future? Then for you there are two news: good and bad. Let's start with the bad news. If you plan…

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New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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Launch the product. A couple of tips.
The launch of a new product is one of the most important events in the history of the company. To achieve success in the market, the launch of the product…

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Happy customers - successful business
The most gloomy everyday life can brighten up a warm smile and a kind gesture. When working with clients, courtesy is always an integral part of quality service. Do you…

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5 cheap ways to motivate employees

How do you inspire people to work without raising their salaries? It turns out that it is relatively simple, as soon as you understand how long the money works as a motivator.

In fact, nobody works just for the money. As soon as a person allows himself to at least be in the form of “food, clothing, and a roof over his head,” he will no longer chase after buying any other things. Continue reading

When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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Do you need innovation?
When it comes to production, newfangled buzzwords and a few terms have more attention than innovation. Capitalism is called the engine of innovation, and innovation has paved the way for…

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How to be ahead of your competitors
It is very important to know the strengths and weaknesses of their rivals. In any competition, whether it is a marathon at the Olympics or a marketing company for your…

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