Monthly Archives: February 2019
Franchise Business: Pros and Cons
Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up entrepreneurs, since it guarantees the return of funds invested in the development of such a business. Among the most striking examples of successfully developing franchise businesses are, say, Starbucks and McDonald’s. Continue reading
The art of competition: the experience of Picasso and Matisse
The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if not for the “oppressive” presence of Henri Matisse. We present you 4 lessons of productive competition from the world of art.
Picasso was outraged, disappointed, but inspired by the revolutionary style of the French artist and the way he defiantly retreated from classical artistic norms. Continue reading
How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or, conversely, too restrictive names. But the main problem lies in the fact that, on the one hand, the name of your company should be eye-catching and easily remembered, and on the other hand, it should ideally suit your business and reflect its specificity. Continue reading
