New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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Risk for new in your business
Studies show that price is not the determining factor. Customers are always willing to pay more if they are sure that they are purchasing a product or service of the…

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Marketing Tips: Build Your Brand With LinkedIn
Potential customers increasingly rate your brand not on your corporate site. When most entrepreneurs think about building their own brand, they assume that the best way to do this is…

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How to make people listen to you in social networks?
Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet…

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Franchise Business: Pros and Cons

Nowadays, franchising is becoming increasingly popular all over the world. And this is quite natural, since the franchise business is a proven and rather convenient business model, especially for start-up entrepreneurs, since it guarantees the return of funds invested in the development of such a business. Among the most striking examples of successfully developing franchise businesses are, say, Starbucks and McDonald’s. Continue reading

Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

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What should be the office?
Many companies pay a lot of attention to improving the working conditions of employees, which is reflected in the search for new design solutions for office decoration. But before you…

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Is it possible to avoid the pitfalls in the business?
Many successful entrepreneurs and businessmen will not deny that on the way to the top of their careers, they had to repeatedly face failures and start a lot from scratch…

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