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How to be confident in the existence of a market for your business idea
Do you have a great business idea to create a completely new product or service? Moreover, you have no doubt that this is exactly what people need today? And what if you are still mistaken?
Having accurate and reliable information about what your potential customers actually want to acquire will not only save you from unwarranted large cash expenses, but also help to maintain peace of mind and give you more worker enthusiasm. Continue reading
How to be ahead of your competitors
It is very important to know the strengths and weaknesses of their rivals. In any competition, whether it is a marathon at the Olympics or a marketing company for your business, you need to know the strategies and tactics of competitors.
Understanding and analyzing the strategies of your competitors opens up many opportunities for your business: Continue reading
Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based on direct contact with customers and is focused on their wishes, the second model assumes some isolation from the customer. Continue reading
