Marketing business strategy
The concept of "business marketing strategy" may sound like something esoteric. Let's reveal all the cards so that you can figure it out and be able to implement your own…

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Stages of business development
Every business on the way of its formation and formation of a stable brand undergoes a number of changes. At the same time, having reached the optimal level of growth…

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Which business will make a profit?
First of all, it should be emphasized that if you want to work only for yourself, not worrying about the need to act in favor of the authorities and strictly…

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Which business will make a profit?
First of all, it should be emphasized that if you want to work only for yourself, not worrying about the need to act in favor of the authorities and strictly…

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New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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What should be the office?

Many companies pay a lot of attention to improving the working conditions of employees, which is reflected in the search for new design solutions for office decoration. But before you start upgrading your office, you need to answer the following questions:

1. Do I want to maintain openness in customer relations and team spirit within the team?
Many companies abandon walls and workplaces that are separated by a partition in favor of creating open spaces. Often, senior officials and managers share the work space with ordinary employees. Open design to some extent indicates the transparency of the company’s policy towards customers and stimulates the development of teamwork in a team.

2. How is privacy ensured in the office when necessary?
Creating as many open spaces in the office as possible, you should not forget about the need for rooms where employees could retire to concentrate as much as possible on the implementation of individual tasks or just confidentially talk.

3. How much space do I need?
In order not to overpay for extra square meters, it is necessary to determine exactly how much free space is required to organize a workplace for each employee, taking into account that some of them can work remotely.

4. How can the existing space be adapted to the changes?
It is possible that in the future your business will need to increase the staff. Therefore, from a material point of view, it is more logical not to redo your office due to staff consolidation, but to make the working space adaptable to such changes in advance.

5. How to create a welcoming and welcoming atmosphere in the reception?
In many ways, the reception affects the impression that visitors have about your company as a whole. Therefore, it is very important to create a warm atmosphere in the reception room. This is achieved due to the large amount of light and the correct selection of colors. Preference is recommended to give beige and pastel tones, shades of blue and green. In addition, the reception in no case should not look too pompous.

6. Does the office decoration carry information about the features of your company?
Office design can help create the image of the company and in a certain sense convey information about its history, the specifics of its activities and changes in its business model.

7. What behavior do I expect from my employees?
Office design can bring elements that will help achieve the desired results in a particular area. For example, if you are a supporter of communication between employees from different departments, you can install one on all coffee machines or, say, a printer. This would be an excellent opportunity for employees to leave their workplace for a while, meet colleagues and exchange a couple of thoughts with them.

8. Does the office have a place to rest?
The necessary minimum is the presence of a rest room or buffet where employees could relax and rest.

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It is very important to know the strengths and weaknesses of their rivals. In any competition, whether it is a marathon at the Olympics or a marketing company for your…

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Do not doom your business to bankruptcy
Development and positive dynamics are good, aren't they? Mostly, yes. But for business too dynamic development can be fatal. In this article we will tell you how to avoid such…

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What does a business work for and where is the main limitation of profit in retail?
Before we talk about what needs to be done to better manage retail inventory, let's agree on a common understanding of the purpose of any business. Not just retail, but…

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