Stages of business development
Every business on the way of its formation and formation of a stable brand undergoes a number of changes. At the same time, having reached the optimal level of growth…

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How to be ahead of your competitors
It is very important to know the strengths and weaknesses of their rivals. In any competition, whether it is a marathon at the Olympics or a marketing company for your…

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3 Cyber Security Tips
Since most business owners use technologies such as cloud computing, mobile devices, and applications, the risk of hackers getting access to your tools and business data is incredibly great. And…

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How to make people listen to you in social networks?
Time magazine recently announced another four years tweet, which contains a photo of the president and first lady embracing each other in a hearty hug, as the most popular tweet…

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A couple of steps to a powerful investment plan.
When it comes to investment, many people fall into the trap: they buy a couple of stocks here, a couple there, thereby turning their investment portfolio into a vast but…

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consumer’s hands

New marketing rules

What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the reason is obvious. As Heraclitus said: everything flows, everything changes.

Old rules
The following marketing rules are taught in universities and in various business courses. Most of the existing firms adhere to the same rules. Continue reading

The art of competition: the experience of Picasso and Matisse
The most famous rivalry in the art world shows us how competition can inspire and be productive. Pablo Picasso could not have created his masterpiece “Avignon girls” in 1907, if…

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How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

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How to prepare for the sale of the business
Are you going to sell your business in the near future? Then for you there are two news: good and bad. Let's start with the bad news. If you plan…

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