Customer-oriented business
Any business, regardless of its specifics and focus, one way or another, is focused on a specific consumer. There are two models of interaction with customers. The first is based…

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6 ways to facilitate export
Believe it or not, but just a few tips will save even a small organization from headaches due to paperwork and complicated tax laws. 1. Behind each project - its…

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Individual entrepreneurship vs. partnership
Novice entrepreneurs can choose: in partnership with someone or independently create an enterprise for them. Let's look at these two options for creating a business in comparison. When you start…

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When good ideas bear fruit
“We are a small company with a small team, so we must manage our resources wisely,” this can often be heard from start-up managers. Some, on the contrary, are ready…

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Do not doom your business to bankruptcy
Development and positive dynamics are good, aren't they? Mostly, yes. But for business too dynamic development can be fatal. In this article we will tell you how to avoid such…

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message with which you launch

Launch the product. A couple of tips.

The launch of a new product is one of the most important events in the history of the company. To achieve success in the market, the launch of the product must pass with a successful take-off and a soft landing.

New products can be sent to the target market that you have already conquered, or you can plow through the new. Most importantly, remember that when launching a new product, you need to undertake something new that you haven’t done before, otherwise launching a new product may be lost among hundreds of other “new products” of your competitors. Continue reading

How not to be mistaken when choosing a name for your own business
When choosing a company name, there are often many difficulties associated, as a rule, with attempts to avoid too bizarre and difficult to memorize, as well as too general or,…

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How to be ahead of your competitors
It is very important to know the strengths and weaknesses of their rivals. In any competition, whether it is a marathon at the Olympics or a marketing company for your…

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New marketing rules
What works today is radically different from what worked literally ten years ago. And if you think that marketing is the same as before, you are deeply mistaken. And the…

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